Privacy Policy

Effective Date: April 1, 2026

Myeqwa (referred to herein as "we," "us," or "the Company") operates as a premium lifestyle brand specializing in high-quality drinkware, including our curated collections of Mugs, Glass Cups, and Insulated Cups. We are committed to protecting the digital privacy of our global clientele. This Privacy Policy delineates the protocols we implement regarding the acquisition, utilization, and safeguarding of your Personal Information when you engage with our digital storefront.

1. Categories of Information Captured

In the course of providing our services, we may aggregate the following data types:

  • Identity & Contact Data: Includes your legal name, shipping destination, billing address, electronic mail address, and telephonic contact number, typically gathered during the procurement process.

  • Transactional Records: While we facilitate payments via secure third-party processors, we maintain records of order history and product preferences to optimize customer support.

  • Technical Telemetry: We automatically log data such as Internet Protocol (IP) addresses, browser architecture, operating system versions, and interaction timestamps via cookies and similar tracking technologies.

2. Legal Basis & Operational Use of Data

Myeqwa processes your information under the following mandates:

  • Contractual Necessity: To fulfill orders, manage logistics, and provide real-time shipping updates for your drinkware purchases.

  • Service Optimization: To analyze consumer behavior and heatmaps, allowing us to refine our collection designs and website interface.

  • Security & Integrity: To detect, prevent, and mitigate fraudulent transactions and unauthorized access to our infrastructure.

  • Consent-Based Marketing: To deliver brand-related updates and promotional incentives, provided you have explicitly opted into our newsletter.

3. Data Security & Cryptographic Integrity

We prioritize the sanctity of your data. All sensitive transmissions are shielded by Industry-Standard SSL (Secure Socket Layer) encryption.

  • Payment Security: We adhere to strict PCI-DSS requirements. At no point does our internal server retain your full credit card digits or CVV codes.

  • Internal Access Control: Access to consumer datasets is restricted to a limited number of authorized personnel who are legally bound by strict confidentiality obligations.

4. Strategic Third-Party Integration (Advertising & Analytics)

To provide a personalized commerce experience and measure the efficacy of our outreach, we collaborate with vetted service providers. These partners may utilize cookies or identifiers to serve relevant advertisements.

  • AppLovin (Axon): Utilized for AI-driven mobile advertising, attribution, and performance analytics. You may review their governance at https://legal.applovin.com/privacy.

  • Google Ecosystem: Used for site traffic analysis and search engine relevance.

  • Social Integration (Meta): Facilitates social sharing and conversion tracking for our marketing campaigns.

5. Global Privacy Compliance & User Rights

  • GDPR (European Economic Area): Users within the EEA have the right to request access to, rectification of, or erasure of their personal data.

  • CCPA/CPRA (California, USA): We respect the rights of California residents to know what data is collected and the right to opt-out of the "sale" or "sharing" of personal information for cross-contextual behavioral advertising.

  • COPPA (Protection of Minors): Myeqwa does not knowingly collect data from individuals under the age of 13. Our products and services are intended for an adult audience.

6. Cookie Governance

We utilize functional and analytical cookies to maintain your shopping cart's state and understand site performance. You may modify your browser settings to reject cookies; however, this may degrade the functionality of our checkout architecture.

7. Communication Standards (CAN-SPAM)

We uphold an ethical communication policy. All promotional emails will include:

  • A transparent and non-misleading subject line.

  • A conspicuous "Unsubscribe" link, which will be honored within 10 business days of the request.

8. Corporate Identity & Contact Information

For legal inquiries, data access requests, or questions regarding our privacy framework, please reach out to our administrative office:

  • Brand Name: Myeqwa

  • Parent Company: TWO FRIENDS A&A LTD

  • Corporate Address: Unit 1, Coronation Street, Pear Tree, Derby, Derbyshire, DE23 8NW, United Kingdom

  • Electronic Mail: support@myeqwa.com

  • Direct Line: +1 (662) 479-4441